Busch flannel-off

Busch Guy and his flannel are iconic. So when we had to bring Busch’s NASCAR partnership to life in a big way, we teamed up with Kevin Harvick, driver of the #4 car, and flannelized, well, everything at Talladega.

Flannel car

What’s a flannel race take over without a flannel race car?



Some big names picked up on the story.

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Flannel Everything

Why stop with a car? We flannel-ized the pit crew, the infield, the koozies, the Pole Award, and more. Flannel items online sold out in less than 24 hours.


To kick off our flannel takeover at Talladega, we had Busch Guy start a “flannel-off” competition with driver Kevin Harvick on Twitter.

ECD: Jeff Vinick
CD: Heather English, Marques Gartrell
AD: Kelsey Heard